Academic Coordinator

Job Description

Role Overview - The Student Admissions & Lifecycle Executive is responsible for managing the end-to-end student journey, from initial enquiry and acquisition through to onboarding, training coordination, and final placement support. The role requires a strong combination of sales capability, relationship management, and operational coordination, with clear ownership of student outcomes and experience.

Key Responsibilities

1. Student Acquisition & Enquiry Management

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• Handle all incoming enquiries across channels including calls, emails, digital campaigns, and social media platforms
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• Manage and engage with walk-in enquiries, providing accurate programme information and counselling
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• Ensure timely and consistent follow-ups on all leads until closure
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• Convert qualified enquiries into enrolled students, achieving defined conversion targets
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• Maintain complete and accurate data capture of all enquiries within the CRM/system
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• Visit schools, colleges, and relevant institutions to promote diploma programmes, generate leads, and build brand awareness
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• Represent the academy at education fairs, career events, and promotional activities
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2. Student Onboarding & Experience

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• Coordinate and manage student enrolment processes across diploma and short-term programmes
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• Support and conduct student onboarding and orientation sessions
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• Act as a primary point of contact for students, ensuring a smooth transition into the programme
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• Monitor student engagement and escalate attendance or participation concerns where required
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3. Student Lifecycle Management

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• Take ownership of the complete student lifecycle from enquiry to programme completion and placement support
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• Ensure seamless coordination across all stages including admissions, training, assessments, certification, and placements
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• Maintain regular communication with students to ensure a positive and consistent experience throughout the programme
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4. Training, Certification & Placement Coordination

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• Organise and coordinate industrial training for diploma students
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• Coordinate campus placements and industry interactions at the end of the programme
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• Support students with placement readiness, including interview coordination and scheduling
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• Manage enrolments and certification processes for short-term courses
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• Track and report placement outcomes and employer feedback
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5. Relationship & Stakeholder Management

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• Build and maintain strong relationships with students, parents, alumni, and industry partners
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• Drive referrals and repeat enrolments through effective relationship management
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• Coordinate with internal departments to ensure smooth programme delivery
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• Liaise with external stakeholders including visiting faculty, industry professionals, and vendors as required
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6. Lead Management, Reporting & CRM

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• Track and report on lead funnel metrics including enquiries, conversions, and drop-offs
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• Maintain daily and weekly reports on conversion ratios and enrolment performance
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• Ensure adherence to defined response time standards for all enquiries
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• Use tools effectively for lead tracking, communication, and reporting
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• Ensure all interactions are accurately recorded and updated in real time
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7. Process Excellence & Compliance

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• Ensure compliance with all admissions policies and documentation standards
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• Maintain high standards of data accuracy and confidentiality
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• Identify and suggest improvements to admissions processes and student experience
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Skills & Requirements

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• Strong communication and counselling skills
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• Sales orientation with the ability to convert enquiries into enrolments
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• Good working knowledge of MS Office
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• Strong organisational and coordination abilities
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• Ability to manage multiple stakeholders and tasks simultaneously
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• Proactive, detail-oriented, and student-focused approach
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Preferred Experience

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• Experience in education, training institutes, or hospitality/culinary environments
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• Prior experience in admissions, counselling, student services or hospitality sales roles
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