Area Sales Manager - FMCG

Job Description

This position is part of our business expansion and is intended to strengthen the existing sales team. We are looking for additional resources to support the increased business requirements.

Since the role has a strong focus on driving secondary sales, creating consumer demand through product availability and strengthening retail-level execution. Preferred from companies across the ice cream, beverages, confectionery, and chocolate sectors.

Ideal Candidate Profile

Secondary sales: Strong track record of driving distributor-to-retailer movement and consumer offtake, rather than focusing only on primary billing.

Distribution expansion: Experience in numeric/weighted distribution, outlet expansion, beat productivity, and effective market coverage.

Retail execution: Strong capability in Assets/ freezer placement, point-of-sale visibility, merchandising, and ensuring product availability at the retail level.

Channel management: Exposure to General Trade, Modern Trade, HoReCa, and Quick Commerce channels.

SFA/DMS: Hands-on experience with Sales Force Automation and Distributor Management Systems for tracking sales, distribution, market coverage, and execution compliance.

Team & distributor management: Ability to manage distributors, field teams, and market execution while delivering agreed sales and distribution targets.