Job Description
Location:
Remote Experience:
3–5 years Employment Type:
Full-time Compensation:
₹4–7 LPA, depending on experience and demonstrated capability
About the Role Singhwal TechLaw is looking for a
B2B Growth Marketing Manager
to build and scale a structured client-acquisition engine focused on
B2B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion .
This is not a conventional social-media or digital marketing role.
The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.
Key Responsibilities Develop and execute B2B growth strategies across relevant channels. Build and refine
Ideal Customer Profiles (ICPs)
and audience segments. Identify high-potential target accounts and look-alike audiences. Design and execute
Account-Based Marketing (ABM)
campaigns. Develop personalised engagement and outreach journeys for priority accounts. Build and optimise the funnel from: Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client Use content, LinkedIn, email and other channels as part of the broader growth strategy. Manage lead/account nurturing through CRM and marketing automation. Track account engagement, funnel movement and conversion performance. Test messaging, campaigns, channels and approaches to improve results. Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.
Core Skills Mandatory B2B Growth Marketing Account-Based Marketing (ABM) Funnel Strategy & Conversion Expected Working Knowledge Content Marketing ICP & Audience Segmentation Lead Nurturing CRM & Marketing Automation Email Marketing LinkedIn Marketing Marketing Analytics Campaign Management Good to Have Demand Generation LinkedIn Sales Navigator HubSpot / Zoho / Salesforce SEO / Paid Media Experience in B2B SaaS, professional services, consulting, legal-tech or technology services
What We Are Looking For Someone who thinks beyond individual marketing activities and understands how
data, content, engagement, nurturing and conversion work together
in a long-cycle B2B environment. The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives. Experience in Intellectual Property or legal services is an advantage, but
not mandatory .
Success in This Role Success would mean building a measurable and repeatable system that converts high-potential target accounts into: Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates
Remote Experience:
3–5 years Employment Type:
Full-time Compensation:
₹4–7 LPA, depending on experience and demonstrated capability
About the Role Singhwal TechLaw is looking for a
B2B Growth Marketing Manager
to build and scale a structured client-acquisition engine focused on
B2B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion .
This is not a conventional social-media or digital marketing role.
The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.
Key Responsibilities Develop and execute B2B growth strategies across relevant channels. Build and refine
Ideal Customer Profiles (ICPs)
and audience segments. Identify high-potential target accounts and look-alike audiences. Design and execute
Account-Based Marketing (ABM)
campaigns. Develop personalised engagement and outreach journeys for priority accounts. Build and optimise the funnel from: Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client Use content, LinkedIn, email and other channels as part of the broader growth strategy. Manage lead/account nurturing through CRM and marketing automation. Track account engagement, funnel movement and conversion performance. Test messaging, campaigns, channels and approaches to improve results. Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.
Core Skills Mandatory B2B Growth Marketing Account-Based Marketing (ABM) Funnel Strategy & Conversion Expected Working Knowledge Content Marketing ICP & Audience Segmentation Lead Nurturing CRM & Marketing Automation Email Marketing LinkedIn Marketing Marketing Analytics Campaign Management Good to Have Demand Generation LinkedIn Sales Navigator HubSpot / Zoho / Salesforce SEO / Paid Media Experience in B2B SaaS, professional services, consulting, legal-tech or technology services
What We Are Looking For Someone who thinks beyond individual marketing activities and understands how
data, content, engagement, nurturing and conversion work together
in a long-cycle B2B environment. The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives. Experience in Intellectual Property or legal services is an advantage, but
not mandatory .
Success in This Role Success would mean building a measurable and repeatable system that converts high-potential target accounts into: Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates
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