Brand Communications Manager

Job Description

We are hiring for Lead Brand & Communication role at BiofuelCircle for Pune location.

Key purpose of the role:

To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain.

Responsibilities:

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• Brand & Communication Strategy & Execution
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• Corporate Storytelling & Thought Leadership
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• Product Positioning & Marketing Communication
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• Media Relations & PR
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• Digital & Social Communications
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What Key Tasks will be involved?

Brand & Communication Strategy ·

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• Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
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• Translate business and customer insights into communication strategies, campaign briefs and narratives.
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• Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders. ·
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• Ensure consistency of brand voice, tone, visual identity and messaging across all customer and stakeholder touchpoints.
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• Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.
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Corporate Storytelling & Thought Leadership

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• Develop BiofuelCircle's overarching corporate narrative and storytelling platform.
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• Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership.
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• Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
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• Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.
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Product Positioning & Marketing Communication

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• Develop clear, differentiated and compelling positioning for BiofuelCircle's products, solutions and business offerings.
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• Translate complex platform capabilities, technology and operational solutions into simple, customer-centric narratives.
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• Partner with Product, E-Commerce, Business and Marketing teams on Go-to-Market strategy and product launches.
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• Lead integrated brand campaigns across digital, social, PR, events, trade media, industry platforms and relevant offline channels.
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Media Relations & PR

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• Lead day-to-day media relations and develop press releases, media pitches, press kits, Q&As, backgrounders and media briefs.
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• Proactively identify opportunities for earned media and editorial storytelling.
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• Support issues and crisis communication, including rapid response coordination and development of appropriate communication.
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Digital & Social Communications

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• Own the strategic direction and content narrative for BiofuelCircle's external digital presence.
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• Manage and strengthen corporate social media channels in partnership with the digital/content team.
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Content & Storytelling

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• Develop high-quality external content including corporate stories, blogs, articles, whitepapers, case studies, website content, press releases, leadership articles, social media content, videos and event narratives.
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• Build a strong repository of customer, supplier, farmer, partner and ecosystem stories.
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Internal Alignment & Employer Brand

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• Partner with HR and leadership to develop employee advocacy and leadership communication programs where relevant.
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• Identify opportunities to strengthen BiofuelCircle's reputation as an employer in climate-tech, digital platforms and the bioenergy ecosystem.
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Agency & Partner Management

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• Manage PR, creative, content, digital and other communication agencies.
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• Manage communication budgets and optimize external agency investments.
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Measurement & Brand Intelligence

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• Track metrics such as brand awareness, share of voice, media quality and reach, sentiment, leadership visibility, digital engagement, campaign effectiveness, content performance and thought-leadership impact.
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• Go beyond activity reporting to identify what communication is changing in the market and how it is contributing to business outcomes.
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Opportunity:

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• Work with a fast-growing company in the bio-energy sector.
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• Collaborate with a dynamic and motivated cross- functional team of sales, customer success, operations, and product development
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Ideal Candidate Profile:

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• 8–10 years of experience in Brand, Corporate Communications, PR, Marketing Communications or Integrated Communications.
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• Experience in a B2B, technology, industrial, energy, climate-tech, infrastructure or digital-platform environment is preferred.
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• Strong strategic thinking and business understanding
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• Excellent written and verbal communication
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• Strong storytelling and narrative-building ability
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• Ability to simplify complex technical/business concepts
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• Strong media and PR skills
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• Campaign strategy and execution
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• Thought-leadership development
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• Digital and social media understanding & Stakeholder management
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• Data-driven decision making
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• Agency management
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• Presentation and influencing skills
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• Ability to operate comfortably with senior leadership and cross functions
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