Business Development Executive

About us:

We are looking for a motivated and target-oriented Business Development Executive (BDE) to manage and grow sales in a specific area under General Trade (GT). The role involves driving secondary sales through manned outlets, ensuring product visibility, supporting distributor operations, and strengthening retailer relationships. The ideal candidate should have hands-on experience in field sales and a good understanding of market dynamics at the outlet level.

Job Tittle: Business Development Executive

Location: Cuttack, Odisha

Reporting To: Area Sales Manager

Channel: Select - Manned Outlet channel

Key responsibilities:

• Achieve secondary sales targets within the assigned territory through regular market visits and outlet engagement.
• Support distributor operations by ensuring stock hygiene, timely order generation, and follow-up on payment collections.
• Identify and onboard new retail outlets, especially manned counters, to strengthen market presence and visibility.
• Ensure execution of in-store visibility, branding elements, and planogram adherence at key outlets.
• Implement trade schemes and promotional activities as per company guidelines to drive offtake.
• Track daily sales performance, update records, and share regular market feedback with the reporting ASM.
• Assist in demand forecasting by reporting stock and order trends from the ground.
• Maintain strong relationships with retailers and field teams to ensure smooth market operations.
• Observe competitor activities and share insights on pricing, promotions, or new product launches with the ASM.
• Follow assigned beat plans and ensure optimal market coverage and productivity.

Qualifications & Skills:

• 2+ years of experience in FMCG/beauty General Trade (Manned Channel) sales
• Proven track record in managing sales & distribution
• Deep understanding of GT channel operations

Why Join Us?

• Be part of a fast-growing colour cosmetics company shaping beauty trends.
• Opportunity to lead a dynamic team in an exciting and creative industry.
• Competitive compensation and growth opportunities