Digital Media Leader

Job Description – Digital Media Leader

Position: Digital Media Leader

Location: Mumbai (or as per company HQ)

Industry: Media Monitoring / Digital Analytics

Experience: 10+ years in digital media, analytics, or communications leadership

Role Overview

We are seeking a Digital Media Leader to drive strategy, execution, and innovation in our media monitoring and digital engagement operations. The role requires expertise in media analytics, digital campaigns, and team leadership to strengthen brand visibility and client impact.

🛠 Key Responsibilities

• Digital Strategy Development: Build and execute digital media strategies aligned with business goals.
• Media Monitoring & Insights: Track brand mentions, sentiment, and competitor activity using advanced tools (Meltwater, Brandwatch, Talkwalker).
• Social Media Leadership: Manage presence across LinkedIn, Twitter, Instagram, and Facebook, driving measurable ROI.
• Content & Campaign Management: Oversee creation of impactful content and digital campaigns.
• Client & Stakeholder Engagement: Deliver reports, insights, and recommendations to clients and senior management.
• Team Leadership: Mentor analysts and digital executives, fostering a high‑performance culture.
• Crisis Communication: Manage digital narratives during sensitive events to protect brand reputation.

Qualifications

• Education: Bachelor’s in Mass Communication, Journalism, Marketing, or Business Administration.
• Preferred: Master’s in Digital Marketing / MBA in Marketing or Strategy.
• Certifications: Google Analytics, SEO/SEM, Meltwater, Brandwatch, HubSpot, or equivalent.

✅ Desired Skills

• Strong analytical mindset with ability to interpret large datasets.
• Excellent communication and presentation skills.
• Proven track record in digital campaign success and ROI improvement.
• Ability to lead cross‑functional teams and manage multiple projects.