Executive - Growth Marketing

Job Description

Job Title: Executive – Growth Marketing

Experience: 2-4 years

Location: Bangalore

About Wonderla

Wonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.

As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.

What You’ll Do:

\n
• Plan & Execute Lifecycle Campaigns
\n

Own end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis.

\n
• CRM Ownership & Optimization
\n

Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

\n
• Customer Journey Design
\n

Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

\n
• Cross-functional Collaboration
\n

Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

\n
• Experimentation & Continuous Optimization
\n

Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.

\n
• Performance Tracking & Insights
\n

Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

\n
• Innovation & Best Practices
\n

Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

\n
• Creative Enablement
\n

Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.

KPIs & Success Metrics

You’ll be measured on:

\n
• Campaign open rates, CTRs, and engagement rates
\n
• Conversion rate from campaigns to ticket purchases / bookings
\n
• Repeat visitation & retention metrics
\n
• Revenue contribution from CRM and lifecycle channels
\n
• Journey performance (drop-offs, completion rates)
\n
• Incremental lift from A/B experiments
\n
• CRM database health (deliverability, opt-ins, segmentation quality)
\n

What We’re Looking For:

\n
• 2-3 years of experience in CRM or growth marketing within a digital-first business.
\n
• Strong customer-centric mindset with high attention to detail.
\n
• Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
\n
• Strong analytical skills with the ability to translate data into clear growth insights.
\n