Job Description
🚨 WE ARE HIRING | GENERAL MANAGER – EAST ZONE
Location: East India
Function: Sales & Business Development
Industry: Apparel | Rainwear | Winterwear | Outerwear
CTC: Up to ₹40–45 LPA
Reporting To: Business Head / Director
We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.
Key Responsibilities
• Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.
• Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.
• Manage and expand distributor, dealer, MBO, retail and institutional networks.
• Own revenue, sales targets, profitability, collections and channel productivity.
• Lead and mentor the regional sales team and field force.
• Identify new markets and appoint strategic channel partners.
• Develop seasonal sales plans aligned with monsoon and winter demand cycles.
• Track competition, pricing, schemes, product trends and market intelligence.
• Ensure effective primary & secondary sales, stock rotation and distributor productivity.
• Work closely with Product, Marketing, Supply Chain and Production teams.
• Conduct regular market visits and drive territory-wise growth plans.
Candidate Profile
• Graduate / MBA in Sales & Marketing preferred.
• 15+ years of experience in Sales & Business Development.
• Strong experience in East India markets with an established distributor/dealer/retail network.
• Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.
• Proven experience managing large sales teams and zonal/regional businesses.
• Strong understanding of General Trade, MBO, Distributor & Retail channels.
• Excellent commercial acumen with knowledge of margins, schemes, collections and profitability.
• Willingness to travel extensively across the East Zone.
Interested candidates can share their updated CV at:
Akshay Solanki
akshay.solanki@unisoninternational.net
Unison International