Job Description
Head of Sales — B2B Projects (Retail Fixtures, Joinery & Sheet Metal)
We are a 20-year-old, ISO-certified manufacturer of retail fixtures, joinery and precision sheet-metal products based in Delhi NCR, with in-house laser cutting, powder coating and CNC woodworking, and rollout programmes delivered for organised retail and international brands. We are now building a professional sales organisation for our Indian business, and this is its founding leadership role.
The role
Build and run the sales engine: own the team revenue target, hire and coach 3–6 Business Development Managers and lead-generation executives, run the weekly pipeline review, forecast to leadership, enforce CRM discipline, allocate territories, and personally lead large opportunities with the Director. A management role with real authority, reporting to the Director – Business Growth & Commercial Strategy.
What you'll do
• Own the annual team target for collected revenue at agreed margin; set BDM targets and territories
• Run the weekly pipeline review; forecast monthly within ±15%
• Recruit, onboard and coach BDMs and SDRs; run 30/60/90-day plans
• Set up and enforce the sales process in Zoho CRM
• Lead major opportunities and negotiations; sponsor key accounts
• Work with Estimation to hit quotation turnaround and margin floors
• Build primary/backup ownership on every important customer
• Report monthly on a one-page dashboard
What you bring
• 12–18 years in B2B project or solution sales, with 3+ years managing a team of 5+ with a team target
• Sold into organised retail, fit-out contractors, hospitality, building products, furniture or contract manufacturing
• Ran a CRM-driven sales process; can describe your team's stage conversion rates
• Comfortable with costing and margin, not just price
• Based in or willing to relocate to Delhi NCR; 40–50% travel
Compensation
Fixed ₹24–32 L; target variable ₹10 L on team performance, uncapped above target. On-target earnings ₹34–42 L.
Process
Screening call → interview with the Director → case presentation on how you'd build this team → meeting with the Founder → references → offer within 48 hours of the final round.