Job Description
Join one of India's Top 100 Best Companies to Work for, Novac Technology Solutions Private Limited. As a digital transformation and cloud solutions company with strong expertise in Financial Services, Insurance Services, Immersive and Learning solutions, we innovate and create a niche for organizations in an ever-evolving digital landscape
About the Role:
We are looking for an ambitious and dynamic Lead Generation Specialist to generate lead, client outreach, and sales pipeline creation for our Digital Lending Solutions. The candidate will play a critical role in connecting with potential clients, understanding their needs, and positioning our offerings to help them accelerate their digital lending transformation.
Key Responsibilities:
- Study our Digital Lending solution in detail and tailor value propositions specific to each target segment (NBFCs & fintechs).
- Identify and prospect potential customers through outbound calls, emails, LinkedIn, and other channels.
- Research target accounts in NBFCs and fintech companies to identify key stakeholders and decision-makers.
- Research and track new players in the lending space (via RBI, NHB, etc.) to build a dynamic and relevant prospect list.
- Should have SWOT of competitors
- Do email campaigns
- Should have prior knowledge in usage of SEO
- Monitor BFSI events and industry conferences across the country, participate actively to represent Ziva, build brand visibility, and network with key stakeholders
- Should take stall in BFSI events and propagate Ziva
- Maintain and update a competitor intelligence database, mapping their customer base, understanding gaps, and identifying opportunities for conversion
- Engage with prospects to understand their current solution’s effectiveness and identify pain points with competitor offerings.
- To keep track of tenders for digital lending platform
- Qualify leads and schedule discovery calls or product demos for the Sales/Account Executives.
- Collaborate with marketing and sales teams to improve lead qualification strategies and campaign effectiveness.
- Maintain accurate records of lead interactions, statuses, and notes in the CRM system.
- Consistently meet or exceed monthly targets for lead generation and qualified opportunities.
- Stay updated on market trends and competitors to identify new outreach opportunities.
Desired Skills & Experience:
- 1 to 5 years of Inside Sales / Lead Generation experience in SaaS, Fintech, or Digital Lending Solutions.
- Strong communication and persuasive skills.
- Prior experience in selling to BFSI/ NBFC/ Fintech sectors is preferred.
- Familiarity with CRM tools and sales outreach platforms.
- Self-motivated with a target-driven approach.
- Willingness and ability to travel as needed
- Fluency in Hindi and English is mandatory
Interested candidates can share your updated CV to s.vijayalakshmi@novactech.in