PERFORMANCE MARKETER

Job Description

We’re Hiring: Performance Marketing Manager – Growth & Acquisition

Experience: 3–6 Years | Kolkata

If you think in CPL, CPA, ROAS, CAC, budgets, funnels and revenue—rather than just likes, followers and impressions—we want to talk to you.

At INVESMATE Group, we‘re building a stronger performance-driven growth engine across multiple brands. We‘re looking for a Performance Marketing Manager who can take ownership of paid acquisition, solve campaign problems and scale what works.

WHAT YOU‘LL DO:

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• Plan, execute and optimize Meta & Google Ads campaigns
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• Own budgets, targeting, campaign structure and scaling
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• Drive lead generation and customer acquisition
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• Monitor and improve CPL, CPA, CAC, ROAS & conversion rates
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• Analyze campaign performance and identify the why behind the numbers
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• Test audiences, creatives, offers and acquisition strategies
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• Analyze the complete funnel: Ad → Landing Page → Lead → Customer
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• Work with creative, content, sales and web teams to improve performance
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• Use tools such as GA4, Meta Pixel/CAPI, conversion tracking and analytics
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WHAT WE’RE LOOKING FOR--

Strong hands-on expertise in:

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• Meta Ads | Google Ads | Lead Generation | Campaign Scaling | Analytics | Funnel Optimization
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• Experience in EdTech, FinTech, SaaS, D2C or Performance Marketing Agencies is a plus.
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We value proven results over certificates.

Be ready to talk about:

What budget have you managed?

What results did you achieve?

What campaign did you scale?

What problem did you solve?

WHY INVESMATE?

You’ll work across a multi-brand business ecosystem spanning financial education, investment research, wealth management, AI/SaaS and other growth businesses.

This means exposure to different products, audiences, funnels and acquisition challenges—with the opportunity to make a measurable impact.

WHAT WE OFFER:

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• Competitive compensation based on experience
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• Joining incentive for selected candidates
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• Performance-linked incentives
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• Career growth opportunities
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• Exposure to multiple brands and business models
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• Opportunity to work with meaningful advertising budgets
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• Direct involvement in growth and acquisition strategy
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We don‘t need someone who just knows how to run ads...

We need someone who knows how to drive performance!