Job Description
Styling Education & Sales Enablement
- Develop and deliver styling tips, “how-to-wear” guides, and outfit-pairing techniques that upskill the retail sales team.
- Train store staff on new collections: fabrics, fits, key features, and how to style each piece for different body types, occasions, and customer profiles.
- Create quick-reference styling playbooks and lookbooks that staff can use on the floor.
- Coach the team on reading customer needs and confidently recommending complementary products (upselling and cross-selling through styling).
Content Creation
- Produce engaging reels, short videos, and social-ready styling content featuring current products.
- Model and demonstrate outfit combinations, trend interpretations, and seasonal edits.
- Keep content aligned with brand aesthetic and current fashion trends.
Cross-Functional Collaboration
- Partner with Marketing on campaign styling, content calendars, and storytelling.
- Work with Designers to understand design intent and translate it into wearable, sellable styling narratives.
- Collaborate with Merchandising to align styling with in-store product placement, bestsellers, and inventory priorities.
- Provide floor-level feedback to merchandising and design on what customers respond to.
Conversion Focus
- Identify styling opportunities that increase basket size and conversion rates.
- Support visual merchandising with mannequin and display styling that drives purchase intent.
- Track which styling tips and content translate into sales, and refine the approach accordingly.
Experience:- 4 to 7 Years
Education: PG/Masters' in Fashion Management
Skills & Knowledge:-
• Background in fashion styling, personal styling, retail, or a related field.
• Should have sound knowledge of AI tools & technology.
• Strong knowledge of current trends, fabrics, silhouettes, and how to style for a diverse customer base.
• Comfortable on camera and skilled at creating short-form video content
• Excellent communication and teaching skills — able to make styling simple and repeatable for non-experts.
• Collaborative mindset with experience working across marketing, design, and merchandising.
• Commercial awareness: understands that great styling should also sell.