Senior Copywriter

About the Role

We are looking for a creative and experienced Copywriter to develop compelling, insight-driven communication across brands and campaigns. The ideal candidate should have strong conceptual thinking, excellent command over language, and the ability to turn brand briefs into impactful creative ideas.

Key Responsibilities

• Develop creative concepts, campaign ideas, taglines, scripts, and brand communication.
• Write and edit copy for digital, social media, print, OOH, TVCs, websites, and integrated campaigns.
• Understand creative briefs and translate brand objectives and consumer insights into engaging communication.
• Work closely with Art Directors, Designers, Strategists, Account Managers, and other creative team members.
• Review and refine copy to ensure quality, consistency, accuracy, and the right tone of voice.
• Contribute to brainstorming sessions and develop fresh, innovative campaign ideas.
• Handle multiple projects simultaneously while meeting deadlines.
• Present and articulate creative concepts to internal teams and clients when required.
• Ensure all communication aligns with brand guidelines and campaign objectives.
• Mentor or guide junior team members where required.
• Stay updated on advertising trends, culture, social media, and emerging communication formats.

Requirements

• 2+ years of relevant experience in an advertising agency, creative agency, branding, or marketing communication environment.
• Strong conceptual and creative thinking.
• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary, and storytelling.
• Experience working across multiple advertising and digital platforms.
• Ability to work independently as well as collaboratively within a creative team.
• Strong attention to detail and ability to work under tight deadlines.
• Good presentation and communication skills.
• A strong portfolio showcasing copywriting and creative campaign work is preferred.