Senior Manager - Sponsorship Sales (Mumbai)

Job Description

Senior Manager – Sponsorship sales

Reporting to: VP - Strategy & Global Business Development

Division: India'

s Biggest Global Film Festival award show

Department: Sales & Marketing

Location: Mumba

Role Summary

The Senior Manager – Sponsorship sales is a critical, revenue-driving role responsible for designing, pitching, and executing a brand-first sponsorship strategy across the entire ecosystem of India's Biggest Global Film Festival award show. Reporting directly to the VP, this role will own the complete sponsorship lifecycle—from hunting new C-suite leads and building long-term corporate relationships to organically integrating partners using creativity and new technology. A primary focus will be commercializing the premier properties of India's Biggest Global Film Festival award show alongside its rapidly expanding, year-round non-award Intellectual Properties (IPs), such as executive networking forums and dedicated digital podcast channels.

✅ Key Responsibilities

1. Revenue Generation & Deal Closure

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• Target Achievement: Achieve and exceed annual sponsorship revenue targets across the awards ceremonies, digital channels, and specialized brand extensions of India's Biggest Global Film Festival award show.
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• C-Suite Engagement: Target, approach, and pitch directly to CXOs, Marketing Heads, and Brand Managers across diverse corporate sectors.
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• End-to-End Sales: Run comprehensive sales processes, including aggressive lead generation, prospecting, high-stakes negotiation, contract structuring, and deal closures.
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2. Portfolio & IP Commercialization

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• Year-Round Monetization: Monetize continuous engagement platforms beyond the main awards night, focusing heavily on growing revenue for year-round executive networking events and the platform's digital podcast IPs.
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• Multi-Platform Bundling: Package multi-platform sponsorship offerings that maximize partner visibility across on-ground events, social media, and digital broadcast channels.
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• Custom Concept Design: Architect customized, data-driven partnership concepts specifically tailored to meet diverse brand marketing objectives.
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3. Organic Brand Integration & Customer Success

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• Creative Collaboration: Partner closely with creative and digital teams to ensure sponsors are integrated organically using technology, storytelling, and experiential innovations.
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• Account Custodianship: Act as the primary guardian of partner experiences, ensuring all on-ground branding, content integration, and experiential deliverables are flawlessly executed.
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• ROI Tracking: Measure campaign performance and build comprehensive post-event impact reports to clearly demonstrate Return on Investment (ROI) and secure high multi-year renewal rates.
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4. Strategic Account Management

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• Relationship Building: Pivot the sales approach away from short-term transactions toward building high-value, multi-year, long-term brand relationships.
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• Pipeline Management: Maintain a highly organized, accurately forecasted sales pipeline using CRM systems.
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• Collateral Development: Build compelling, premium marketing collateral, pitch decks, and commercial proposals in alignment with the premium narrative of India's Biggest Global Film Festival award show.
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Candidate Profile

Experience & Education

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• Education: Graduate in any discipline (an MBA/PGDM in Sales & Marketing is a strong advantage).
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• Experience: 12+ years of proven experience in B2B sponsorship sales, corporate partnerships, experiential marketing, or media ad-sales.
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• Target Industries: Large-scale Events, Entertainment/Media Agencies, Intellectual Properties (IPs), Sports Marketing, or B2B Exhibition/Conference platforms.
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Core Skills & Understanding

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• Established Network: Strong network and established access to corporate brand managers, media planners, and C-suite decision-makers across India.
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• Communication Mastery: Elite negotiation, presentation, and storytelling capabilities with the ability to articulate premium brand value propositions.
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• Modern Marketing Fluency: Solid understanding of digital-first brand building, social media integrations, and tech-driven experiential marketing.
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• Execution Agility: Strategic mindset balanced with a hands-on execution attitude to thrive under tight, high-pressure event timelines.
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Required Mindset

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• Commercial Drive: Commercially sharp with a deep sense of ownership, personal accountability, and target-driven motivation.
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• High Emotional Intelligence: Calm, professional demeanour with an ability to manage multiple brand stakeholders and handle high-stakes complexity smoothly without ego.
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• Cultural Alignment: Passionate about entertainment, pop culture, media trends, and brand integration.
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Key Performance Indicators (KPIs)

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• Sponsorship Revenue Achieved vs. Assigned Commercial Targets
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• New Business Conversion Rate & Multi-Year Renewal/Retention Percentage
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• Revenue Growth of Non-Award IPs (Networking platforms, Podcasts, Digital activations)
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• Pipeline Value and Proposal-to-Closure Ratio managed within the CRM
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• Sponsor Satisfaction & Flawless Execution of agreed-upon deliverables
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