Senior Public Relations Account Executive

Job Description

This position manages and drives front-line client relationships, provides strategic and tactical advice, and is responsible for the implementation of communications solutions. This position also serves as the day–to-day contact with key journalists/influencers on behalf of the client. As a key contributor on an account team, an AE may manage and mentor AAEs, ACs and interns. This role is based in Mumbai, India.

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• Serve as day-to-day contact with influential on client’s behalf
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• Conduct research, understand and anticipate journalists/influencers interests, needs and preferences in order to provide value-added service to editors, to brief clients and to ultimately build relationships
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• Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on broader marketplace themes and schedule meetings
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• Facilitate press meetings, press events and lead press/analysts tours. Keep the flow of the client presentation and interview on track. Provide influential with relevant information and resources
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• Understand the client’s business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions
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• Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning
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• Develop organized professional written materials and email that provide “value-add” relevance to client’s business
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• Understand and meet company’s guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports etc
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• Add information to database based on coverage, contact with and research of influential.
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Requirements

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• Degree in Communications, Journalism or Marketing is preferred
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• At least 2 years’ experience in PR, preferably in an agency setting
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• Demonstrated experience managing client relationships
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• Good understanding of what media values. Ability to establish business press editor and analyst relationships
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• Excellent writing skills with track record in drafting and preparing press materials
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• Strong time management skills and able to meet and fulfil editorial deadlines
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• Capable in managing multiple projects/events simultaneously under set deadlines
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• A good team player with ability to deal with all level of individuals
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• Excellent interpersonal and communication skills in both written and spoken English
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• Proficient in computer and general business applications such MS Office
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• Location - Andheri West, Mumbai.
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