Social Media Manager

Job Description

Location: Delhi NCR

Experience: 3–5 Years

Preference - Preferably from Beauty or Fashion Brand

About Fraganote

Fraganote is a modern fragrance brand building a distinctive space at the intersection of fragrance, culture, creativity and self-expression. We’re looking for someone who can turn our social presence into a brand people want to follow, talk about and share.

The Role

We’re looking for a Social Media Manager who lives and breathes the internet — someone who understands what makes people stop scrolling, engage, share and remember a brand.

You’ll own Fraganote’s social media presence end-to-end, from strategy and content planning to execution, community building and performance tracking.

What You'll Do

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• Build and execute Fraganote’s social media strategy across Instagram and other relevant platforms.
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• Develop monthly/weekly content calendars aligned with brand, product and business priorities.
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• Identify trends, formats, memes, cultural moments and conversations that Fraganote can organically participate in.
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• Work closely with the creative, content, influencer and marketing teams to develop high-performing social-first content.
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• Conceptualise Reels, carousels, static posts, stories and interactive formats that drive engagement and brand love.
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• Ensure the brand maintains a consistent yet fresh tone of voice and visual identity across social platforms.
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• Lead day-to-day social media execution, including posting, scheduling, captions, hashtags and community management.
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• Monitor comments, DMs and conversations to build an active and engaged Fraganote community.
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• Track and analyse social media performance, identify insights and continuously optimise the content strategy.
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• Stay updated on Instagram trends, algorithms, emerging creators, internet culture and new content formats.
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• Collaborate with creators and influencers wherever required to amplify social-first campaigns.
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• Take ownership of social media growth, engagement and overall brand presence.
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What We're Looking For

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• 3–5 years of experience in social media management, preferably with a D2C, beauty, fashion, lifestyle or consumer brand.
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• Strong understanding of Instagram and social-first content ecosystems.
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• Excellent understanding of Gen-Z/internet culture and trending content formats.
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• Strong creative instinct with the ability to turn an idea into compelling social content.
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• Good copywriting and storytelling skills.
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• Ability to balance brand building with performance and growth metrics.
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• Strong analytical skills and comfort working with social media insights and reporting.
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• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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• Someone who is proactive, curious, plugged into culture and obsessed with great content.
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