Job Description
Location: Pune Type: Full-time Mode: On-site
Focus: Organic growth, Instagram branding, showcasing innovation
About ALIV
ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.
Role Summary
Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).
Key Responsibilities
- Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
- Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).
- Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut).
- Innovation Showcasing: Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.
- Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).
- Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes.
- Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly.
- Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.
Must-Have Skills
- 3–5 years in organic social; proven Instagram growth and engagement results.
- Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and clear CTAs.
- Hands-on Reels production & editing; carousel design basics.
- Comfortable turning medical notes into simple, accurate content.
- Tools: Meta Business Suite, IG Insights, GA4/UTMs, Canva/Adobe/CapCut, Google Workspace.
Good to Have: Healthcare/wellness experience, basic SEO for social, newsletter/blog repurposing, managing creators/freelancers, studio shoot coordination.
KPIs (Organic)
- Engagement rate, saves, shares
- Non-paid reach & follower growth
- Profile visits → DMs/website clicks (tracked via UTMs)
- Content cadence & brand consistency
- Positive mentions, DM response time, community health
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