Vice President

SRMB STEEL | JOB DESCRIPTION.

Vice President.

Location: Kolkata, West Bengal ( Region head: East & NE ).

Company : SRMB STEEL.

Reporting to : President and Chief Sales & Marketing Officer.

Grade / Level : Vice President.

Experience : 15 to 20 years in steel Industry, from Tier 1 or Tier 2 brands only.

SRMB Group is one of India’s respected steel and construction-materials companies, with a turnover of over ₹2,500 crore, 3,000+ employees and a strong manufacturing base.

We are looking for an experienced Regional Vice President.

Responsibilities

• Own the regional P&L. Deliver volume, contribution margin and counter share for the region under the national framework.
• Lead the Zonal Head. Set targets for 3 to 4 Zonal Heads, run the review cadence, and build a 60-plus team that performs.
• Drive district and counter execution. Take share at the counter through disciplined district plans, reach and range, not through price wars.
• Manage cost and productivity. Hold fixed cost and team productivity to plan, so the region grows profitably as it scales.
• Lead the West Bengal model (East & NE). For East & NE, drive the 2X West Bengal play through the two Bengal Zonal Heads and make it the template other regions follow.
• Develop the market and the team. Grow the channel, the counters and the next line of leaders across the region.

Qualifications

• 15 to 20 years from Tier 1 or Tier 2 brands only.
• MBA preferred across all regions.

Required Skills

• Must have led a team of at least 60, with 3 to 4 direct reports at Zonal Head level.
• Proven regional P&L ownership, with growth delivered on contribution margin, not tonnage alone.
• Deep command of district and counter-level execution and counter-share gain.
• A leader who builds teams and the next line of leaders, and runs on data and a clear review cadence.
• For East & NE, a strong track record in the eastern market and the ability to drive the West Bengal 2X model.

Preferred Skills

• Experience operating under a unified national market framework.
• Experience in managing multiple regions or diverse state markets.

Pay range and compensation package

As per the Industry.

Additional Role Context

Why this role exists

• The VP runs a region of steel sales end to end: the P&L, the Zonal Heads, and the district and counter execution that turns strategy into share.
• All four regions run under one national market framework, so growth is comparable, disciplined and margin-led rather than a set of local styles.

The national market framework (one scope)

• Every region operates on the same three pillars, under one scope.
• Contribution margin. Growth is measured by contribution, not tonnage alone. The region is run to protect and grow margin.
• Fixed-cost and team productivity. Output per member and return on fixed cost are managed as hard numbers, so the region scales efficiently.
• Counter share. Share of the counter, won district by district, is the true measure of market strength.
• East & NE leads the model. West Bengal must lead the framework, targeting 2X sales growth and competitive dominance through rigorous district and counter-level execution, with two dedicated Zonal Heads for North Bengal and South Bengal.

Regional scope

• Region / Indicative states / Special mandate.
• East & NE: West Bengal, Odisha, Bihar, Jharkhand, Assam and the North East, Sikkim – Lead the model: West Bengal 2X, two ZHs for North and South Bengal.

Measurable indices and scale of growth

• Targets are indicative and to be locked per region with the CSMO..
• Index / What it measures / Target .
• Volume growth – Regional steel tonnage – +25 to 35% YoY (WB: 2X).
• Contribution margin – Region contribution and margin – Grow margin YoY under one framework.
• Counter share – Share of counter throughput – Top 2 or 3 in priority districts.
• Reach – Active billing counters – Rising quarter on quarter.
• Team productivity – Tonnage and contribution per member – Improve YoY, fixed cost held.
• Collections – DSO and overdue share – Within norm, overdue under 5%.