Job Description
Responsibilities:
· Plan, execute, and regularly optimize Google & Meta performance campaigns
· A/B testing with different ad creatives and landing pages to improve CTR
· Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
· Track and analyze website traffic flow and provide regular internal reports.
· Create performance reports with recommendations for improvements.
· Internal coordination to understand how the campaigns can yield more quality results
Mandatory experience:
· 1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis
· Detailed understanding of both Google Ads & Meta Ads dashboards
· Budget optimization
· Analytics & Tracking
Should have worked on the following platforms:
· Google Adwords (Search, Display, Mobile App, Video) and Analytics
· Facebook Ads Manager
· Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantagepaid